digital agency Rippleffect (www.rippleffect.com) who will present the 5 Common Myths and Mistakes in Online Sports Marketing.

The world of sport has brands across the globe scrambling for a piece of the multi-billion dollar action. Technological advancements have made it easier to unlock new markets and reach worldwide audiences. The global appeal of sporting brands and excitement of sporting action make it a popular arena for marketers eager to associate their brand with sporting success.

The reality of the online sports marketing sector is often a different proposition. This session will identify how digital marketing can help grow your organisation and avoid the pitfalls of the medium. By uncovering some mistakes, assumptions and myths both marketers and rights holders will have a clearer picture of the realities one can expect from this exciting sector

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that the day to day operators of the TransConflict website had full administrative control of the running of their website in regards to the management of users and content. The brief also included the willing to promote the community aspect of the website to further develop returning visitor numbers as well as user input and feedback.

WordPress was chosen as the ideal CMS package due to its open source availability and ease of use. The original purpose of WordPress is as a blogging engine. With the use of plugins however WordPress can be extended far beyond it's original purpose, making it well capable of being used as a full fledged content management system.

To integrate the TransConflict website into WordPress, a bespoke theme was created, designed and developed in a sub directory whilst not disturbing the running of the live website. To answer the brief in respect to the community aspect of the website, BuddyPress, a WordPress plugin was installed to create the option to add user profiles and recorde user activity.

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